Series / Tesla Killer Series

Tesla Killer Series

Cars the press once called a 'Tesla killer'. How it started, and how it's going.

2 posts, oldest first.

Tesla Killer Series #13 Nov 2026

Dyson EV

How it started: in 2017 the BBC reported Dyson would spend £2bn on an electric car to take on Tesla, on sale by 2020.

How it's going: Dyson scrapped it in 2019, saying it couldn't make it commercially viable. Tesla delivered 1.79 million cars in 2024.

Tesla Killer Series #24 Nov 2026

Jaguar I-Pace

How it started: in 2018 Ars Technica told readers to "forget about that Tesla", because the Jaguar I-Pace was "the most compelling EV yet".

How it's going: it was so compelling that Jaguar stopped making it in 2024. Tesla delivered 1.79 million cars that year.

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